Projects I’ve Worked On
Check out some of the projects I’ve worked on and led in the past! If anything catches your eye, feel free to reach out and ask me more about it!
HARIBO
East View Coffee Co.
Speak and Go!
Centrique Magazine
HARIBO
-
In my time at HARIBO, I developed a roadmap for E-Commerce growth centered on brand purpose and values—to allow HARIBO to share its story with new digital generations.
-
I personally captured new and exciting lifestyle photography sharing the energy and fun of HARIBO’s candy!
-
I designed new original graphics and elements for Amazon pages. Refined and polished product listings for visual appeal.
-
At East View, a big task of mine was implementing systems and ways of interacting with customers. The philosophy I brought was: help customers one at a time, and treat every drink as a valuable moment shared between two souls.
-
In addition to my role as manager and overseer of operations, I had the opportunity to do a refresh of the brand’s photography. This photography is now used on google, and East View’s website to portray their story and dedication to excellence.
-
I had the opportunity to influence major design decisions going forward with East View. This included their new bag designs and layout of their café.
At East View, I discovered the importance of living out your philosophy. I learned how difficult it is to maintain your values in a commercial environment that wants you to change to suit its needs. This taught me how we must choose values and adhere to them.
CENTRIQUE MAGAZINE
-
Centrique magazine. A literary magazine started over 50 years ago had fallen dormant. I revived and led the club to its first publication in many years with the help a superb team of editors and creators.
-
In our magazine, we wanted to challenge the idea of a literary magazine. We included interviews with HARIBO’s CEO Rick LaBerge and other important people in order to further our mission of telling interested stories.
-
This project gave me extensive experience with inDesign, Photoshop, Lightroom, and Illustrator.
-
This project taught me the importance of clear communication and of prioritizing your team-member’s lives before their work. If you feel valued, you are going to do your best work.
I believe the success of any endeavor lies in our ability to connect with our authentic self. I was beyond happy to create this space at Centrique in order to usher forth years of excitement and creativity.
speak & go
-
While working on this website for the founder of SPEAK & GO, Sylvain Pichon, I found the importance of understanding our own story to be able to translate that to the valuable experiences we can offer our customers.
-
The design of the website reflected SPEAK & GO’s values. Sylvain was looking for a dynamic, fun, and elegant update to his web presence. I did this by redesigning his logo and building a new website for him.
-
Simplicity is extremely important for customers and for a business. I found that through conversations with Sylvain, I was able to distill what it is that Sylvain was offering to his customers, and to find, with him, the best way to communicate this.
-
This project involved translating ideas across French-english, and we both walked away with new cultural perspectives and fresh ideas of ourselves.
Do you like what you see?
Is there a project in mind that you want to work on together? Use my contact form and explain what it is you’re working on and how we might create something beautiful together!